Digital Marketing Mastery

Choose the Best Course Plan For You

CERTIFICATE COURSE

WordPress & website builders
Writing blogs & articles
Creating a social media strategy
Google Ads fundamentals
Meta Ads (Facebook/Instagram)
Measuring ROI & optimizing campaigns

Duration : 3 Months

₹ 1200.00

₹ 599.00

OR ₹ 200.00 x 3 months

Diploma Course

Introduction to Digital Marketing
Online vs. traditional marketing
Basics of web design & UX
Keyword research & on-page SEO
WordPress & website builders
Writing blogs & articles

Duration : 6 Months

₹ 4800.00

₹ 2399.00

OR ₹ 400.00 x 6 months

Professional Course

Duration : 8 Months

₹ 19000.00

₹ 9499.00

OR ₹ 1200.00 x 8 months

Career pathway chart showing
how a student can go from a diploma in digital marketing
to a high-paying IT role.

– Digital marketing basics (SEO, SMM, PPC)
– Google Analytics, Canva, WordPress

– Content strategy, email marketing
– Social media campaigns
– Basic HTML/CSS

– Paid Ads (Google, Meta)
– Data analysis & reporting
– Marketing automation (HubSpot, Mailchimp)

– Advanced analytics (GA4, Tableau, Power BI)
– A/B testing, conversion optimization
– Intro to Python/R for data insights

– CRM & automation tools (Salesforce, HubSpot)
– API integrations & workflows
– UX/UI principles

– Campaign leadership
– Budget & strategy planning
– Team management

– Coding (Python, JavaScript) for marketing automation
– Cloud platforms (AWS, Azure, GCP)
– AI/ML for predictive marketing

Become a professional expert in digital marketing.

This course provides a comprehensive introduction to the tools, techniques, and strategies of digital marketing. Learners will gain hands-on experience with SEO, social media, content marketing, paid advertising, analytics, and more. By the end, participants will be able to design and execute full-scale online campaigns that drive measurable results.

What will a Diploma in Digital Marketing Mastery course teach you?

Diploma in Digital Marketing will teach you the essential skills, strategies, and tools needed to plan, run, and measure online marketing campaigns. Typically, you’ll learn:

Digital Marketing Fundamentals – understanding the online customer journey, marketing funnels, and key channels.
Search Engine Optimization (SEO) – techniques to improve website visibility on search engines.
Search Engine Marketing (SEM) – creating and managing Google Ads and paid search campaigns.
Social Media Marketing (SMM) – building and running campaigns on platforms like Facebook, Instagram, LinkedIn, and X (Twitter).
Content Marketing – planning, writing, and distributing blogs, videos, and other engaging content.
Email Marketing & Automation – creating email campaigns and setting up automated workflows.
Web Analytics – using tools like Google Analytics to track performance and ROI.
Online Advertising (PPC & Display Ads) – designing and optimizing paid ads.
Website & Landing Page Optimization – basic UX/UI and conversion strategies.
Digital Strategy & Planning – creating integrated marketing plans for businesses.

Module 1: Introduction to Digital Marketing

Module 2: Website Planning & Optimization

Module 3: Search Engine Optimization (SEO)

Module 4: Content Marketing

Module 5: Social Media Marketing (SMM)

Module 6: Paid Advertising (PPC & Display Ads)

Module 7: Email & Marketing Automation

Module 8: Analytics & Performance Tracking

Module 9: Capstone Project:

Assessment & Certification:

What can you do with a Diploma in Digital Marketing Mastery course?

Learning Outcomes:

After completing the course, participants will be able to:

Understand the core concepts and channels of digital marketing.
Create optimized websites and landing pages.
Develop and implement SEO strategies.
Plan and run social media and paid advertising campaigns.
Craft engaging content for blogs, email, and social media.
Analyze performance using tools like Google Analytics and social insights.
Build a complete digital marketing plan for any business.

How long is the Diploma in Digital Marketing Mastery course?

This is a 8 Weeks (3–4 hrs/week) full-time course affiliated with Softtech Institute and approved by Skill India. It’s divided into 8+1 modules and includes field projects for hands-on experience.

Who needs this course?

Marketing professionals and entrepreneurs
Students interested in marketing careers
Business owners who want to promote their brands online

What do you need to enroll for this course?

Basic computer and internet skills
Interest in marketing, branding, or online business

What are the fees for the course?

Fees for the course comprise:

Admission Fees (one-time)

₹ 1700.00

Tuition Fees

₹ 16000.00

Forms & Prospectus

₹ 300.00

Total - ₹ 19000.00

💡 If you enroll before October 28th 2025, you will receive a special 50% discount.

Where can you Study the course?

You can study this course in:

One Education Institute
Sajirhaat, Madhyamgram
Kolkata – 700131.
Helpline – +91 98303 14152
Mobile – 8910488650 / 9477881450

What other courses can you learn to secure your career?

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Digital Marketing Mastery